Raising your profile

Marketing and public relations in charity retail

Social media, visual merchandising, communications, Government consultation responses and more.

Charity retailers are a talented bunch

And our sector produces a huge amount of social, environmental and charitable benefit. We aim to bring all of this together to help you effectively promote your retail operation, and to help us to lobby for the best charity retailing environment possible.

Marketing special interest group

This group welcomes all members to their biannual meetings to discuss marketing, social media, branding and other PR issues, and to share and learn from each other and expert speakers.

Access resources and meeting booking

Marketing resources

Useful tools shared by our members to support marketing and social media in charity retail.

View resources

Charity Shop Fashion Week

A week of inspiring social media posts celebrating our members’ sustainably creative talents, proving that amazing individual style doesn't need to cost the earth.

Go to Charity Shop Fashion Week page

Consultation responses

Lines to take that you can use in your own lobbying and PR activity.

View consultation responses

GDPR for charity shops

A practical guide on how to comply with GDPR within charity shops, by Birketts

View guide

Social media calendar and assets

Go to Social media calendar and assets

UK's Favourite Charity Shop

A national competition with public nominations and public votes.

Go to The UK's Favourite Charity Shop page

Ask a question on the forum

Can't find what you're looking for? Try the forum. Your question may have been asked before, or put a question out there to your fellow CRA members.

Go to forum